Measure how engaged your social media audience is by calculating your engagement rate across likes, comments, and shares. Simply enter your post interactions and total follower count to instantly see how well your content resonates with your audience.
Suppose you have 300 likes, 50 comments, and 20 shares, with a total of 5,000 followers.
This means about 7.4% of your audience is actively engaging with your content—a solid indicator of relevance and interest.
Benchmarks vary by platform and industry, but higher is always better. Some brands see success at around 2-3%, while others aim for 5% or more. Watch your engagement trends over time to see what's working.
Focus on quality content and consistent posting schedules. Interact with your audience by replying to comments and encouraging user-generated content. Experimenting with different formats—images, videos, or stories—can also boost engagement.
Both! Post-level engagement helps you see which types of content resonate most, while an overall engagement average provides a broader picture of your social media performance.