PPC Campaign Calculator

Want to get the most out of your paid ads? Our PPC Calculator helps you estimate clicks, conversions, and potential revenue—all in one place. Enter your ad budget, cost-per-click (CPC), conversion rate, and average order value to see exactly how your campaigns could perform. No more guesswork—just data-driven insights to boost your ROI.

How to use this calculator

  • 1. Enter your monthly PPC advertising budget
  • 2. Input your average cost per click (CPC)
  • 3. Add your expected conversion rate
  • 4. Enter your average order value
  • 5. Click calculate to see projected results

Example Calculation

Suppose you have a total ad budget of $2,000 and an average CPC of $1. You expect a 5% conversion rate, with an Average Order Value (AOV) of $50.

  • Estimated Clicks: $2,000 ÷ $1 = 2,000 clicks
  • Estimated Conversions: 2,000 clicks × 5% = 100 conversions
  • Estimated Revenue: 100 conversions × $50 AOV = $5,000

This means with a $2,000 ad budget, you could potentially earn $5,000 in revenue, resulting in a positive return on your PPC investment.

Frequently Asked Questions

How accurate is this calculator?

It provides estimates based on your inputs (budget, CPC, conversion rate, etc.). Real-world results may vary, so use this as a guideline rather than a guarantee.

What if I don't know my conversion rate or average order value?

You can experiment with different numbers or look at past campaign data to set a baseline. Start with conservative estimates and then adjust as you gather real performance data.

Can I use this for platforms like Google Ads or Facebook Ads?

Absolutely. Any platform where you pay per click can be analyzed with these inputs. Just ensure your CPC and conversion rate match the platform's average metrics.