Curious about how much a single customer is worth over the long run? Our LTV Calculator helps you estimate the total revenue a customer might generate before they churn or stop buying. Simply plug in your average order value, purchase frequency, and typical customer lifespan to see real-time insights into your most valuable revenue streams.
Suppose your average order value is $50, and each customer typically buys 12 times a year. They remain active for about 2 years.
This means each new customer can generate $1,200in revenue over their relationship with your business—valuable insight for making informed marketing decisions.
It provides estimates based on your inputs (AOV, purchase frequency, lifespan). Real-world results may vary, so use this as a guideline rather than a guarantee.
Consider using an average. If some buy weekly and others buy monthly, pick a mid-range figure. Refine this number over time with real data.
This tool focuses on revenue. For a clearer picture of profit, consider factoring in your cost of goods sold (COGS) and overhead in a separate calculation.