Want to know if your ad campaigns are truly profitable? Our ROAS (Return on Ad Spend) Calculator breaks down how much revenue your ads generate for every dollar you spend. Just enter your total ad spend and revenue to see if your campaigns are hitting the mark—or need a strategic makeover.
Suppose you spent $1,000 on an ad campaign and earned $3,500 in revenue directly attributed to those ads.
A ROAS of 3.5 (or 350%) means you’re making $3.50 for every $1 spent on ads—a sign that your campaign is delivering strong returns.
ROAS focuses specifically on the revenue generated from your ad spend, whereas ROI factors in broader costs and profit. ROAS is a more targeted metric for ad performance.
A good ROAS varies by industry and profit margins. Many businesses aim for at least a 3:1 ratio (300%), but higher is always better. Compare your ROAS to past campaigns or industry benchmarks.
ROAS typically looks at ad spend vs. direct revenue. If you want a full profitability picture, try using ROI (which factors in overhead, salaries, etc.).