ROI Calculator

Curious if your marketing campaigns are truly profitable? Our ROI (Return on Investment) Calculator takes the guesswork out of analyzing your results. Simply enter your campaign costs and generated revenue to see how much profit you’re making—and what percentage of your spend is coming back as profit.

How to use this calculator

  • 1. Enter your total campaign spend (e.g., ad costs, tools, resources)
  • 2. Input the total revenue generated from the campaign
  • 3. (Optional) Include any additional overhead or staff costs if you want a more accurate estimate
  • 4. Click “Calculate” to see your ROI percentage and total profit

Example Calculation

Suppose you spent $5,000 on a marketing campaign and earned $15,000 in revenue from it.

  • Profit: $15,000 – $5,000 = $10,000
  • ROI %: ($10,000 ÷ $5,000) × 100 = 200%

A 200% ROI means that for every dollar you spent, you earned two dollars in profit—an excellent return for most businesses!

Frequently Asked Questions

How accurate is this calculator?

It provides an estimate based on your inputs (spend, revenue, etc.). Real-world results may vary, so consider these figures a guideline rather than a guarantee.

Why is ROI important?

ROI measures how effectively your marketing spend drives profit. Understanding it helps you decide where to double down and where to cut back on spend.

Can I factor in indirect costs?

Absolutely. If you have additional overhead—like design fees or software subscriptions—add them to your total spend for a more accurate ROI.